death by denim
harris museum and art gallery, preston 2015
in partnership with In Certain Places

Today the outdoor clothing industry is worth millions of pounds. One of the pioneers in the development of contemporary outdoor clothing was Scoglio and Son, a small clothing firm based in Bolton in the 1970’s. Originally from Italy, Luca Scoglio, wanted his designs to consider style as well as practicality. In 1973 the company launched their Summat collection of denim outdoor gear for the fashion conscious walker comprising an embroidered jacket, jeans, mittens, gaiters and map pouch.

The popularity of the Summat range was short lived however after the tragic death of Luca Scoglio’s son, Dino who was wearing the entire Summat range at the time his body was found in the Westmorland Fells. It’s uncertain exactly what caused Dino’s death, but it’s thought that after a fall during a walk in bad weather it was the sheer weight of the wet denim that contributed to his death. The firm closed down shortly after the tragic accident.

Lakeland Sun headline
Tuesday 17
th July 1973

Lakeland Sun article
Tuesday 17
th July 1973

Summat advertisement in the spring issue of Rural Life Magazine 1973

Contact sheet from the Summat fashion shoot 1973
Model unknown
Courtesy of the Scoglio family

Summat sample jacket
Scoglio and Son of Bolton 1973

Summat logo embroidered onto the back of the jacket

Summat map pouch
Scoglio and Son of Bolton 1973

Summat gaiters
Scoglio and Son 1973

Summat mittens
Scoglio and Son of Bolton 1973

Summat pattern
Scoglio and Son 1973

harris shot 01

harris shot 03
Installation views of Death by Denim in the Harris Museum and Art Gallery

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